Say the true thing
Including when it costs us the client. A player who is told the truth early has time to act on it.
The turf is the craft — the training ground, the scouts, the coaches we have known for a decade. The numbers are the proof — the models, the clauses, the five-year projections. A football career needs both. Most players are only ever offered one.
In 2017 one of our founders sat with a nineteen-year-old who had just signed his first professional deal. He was delighted. He also had no idea that his appearance bonus was structured to be nearly unreachable, that his release clause only applied in one window, or that the agent who arranged it had taken a fee from both sides.
Nobody had lied to him. Nobody had shown him the numbers either.
Turf & Numbers Sports Management was founded the following year on the opposite principle: every figure we put in front of a client comes with the model that produced it. If we cannot explain why a deal is good, we do not tell a player it is good.
Seven seasons on, that discipline has taken us into 32 countries and through more than 140 career mandates — senior professionals, semi-pros with a route up, and academy graduates from eighteen. We still turn down far more applications than we accept, and we still tell people why.
Any player can and should verify an agent before signing. Ours is one scan away.
202305-2010
Humphery Iseguan
Scan the code or check the licence directly with FIFA. Every player has the right to confirm their agent is licensed before signing anything.
2018
Established
Seven seasons in the market
140 +
Careers managed
Senior, youth and academy
32
Countries worked
Europe, Africa, Gulf, Americas
96 %
Client retention
Season on season
These are not posters on a wall. They are the reasons we have lost clients, and the reasons the rest have stayed.
Including when it costs us the client. A player who is told the truth early has time to act on it.
Every recommendation comes with the model behind it. No number is ever presented without its reasoning.
We are measured on where a client is in five years, not on the size of one summer's commission.
Relocation, family, education, life after the last contract. The career is finite. The person is not.
Scouts in stadiums, not on streaming platforms. Relationships with sporting directors built over years, not bought in a window. The judgement that tells you whether a first touch survives a level up.
Comparable wage bands, appearance triggers, sell-on structures, tax exposure, five-year projections. Modelled before signature and explained in plain language, every time.
The same process for a Championship regular and an eighteen-year-old out of an academy. Only the numbers change.
A structured review of footage, physical data, contract status and ambition. We tell you honestly where you sit in the market — including when the answer is not what you hoped.
A written five-year career map: target leagues, realistic wage bands, the minutes needed at each stage and the clubs whose systems actually fit how you play.
We work our club network directly — sporting directors, heads of recruitment, coaches. Real conversations with named decision-makers, never mass emails.
Every offer modelled clause by clause before you see it, so the decision is made on complete information and the numbers are never a surprise.
Once signed, the work continues: welfare, relocation, performance reviews, renewal timing and the commercial side building quietly in the background.
Tell us where you are and where you want to be. We will tell you honestly whether we are the right agency to get you there — and what it would take.